When it comes to beard oil effectiveness, the key is distribution. Just slathering a bunch of liquidy oil on your beard does nothing to keep it healthier. In fact, it has the opposite effect. Liquidy beard oils are often too thin to penetrate to the skin and often leaves the beard looking and feeling greasy all day long. That’s why, in the spirit of doing things RITE, Layrite created a revolutionary, thicker, easier to apply, less woodsy and less greasy beard and skin conditioner called Layrite Concentrated Beard Oil. Expertly formulated by barbers, it’s thicker consistency makes it easier to deliver superb moisturization to hair and skin, leaving your beard feeling softer, healthier and well groomed.