What it is:

Correct as you cleanse with this deeply moisturizing shampoo, formulated with keratin and wheat protein for stronger looking and feeling hair.

Why it's special:

Hydrolyzed Keratin - help to improve moisture retention while giving hair softness, shine, and bounce.
Hydrolyzed Wheat Protein - derived from whole wheat, this protein increases the hair's ability to retain moisture for revitalized, shiny hair with improved manageability
Avocado Oil - full of protein, vitamin A, D, E, B6, amino acids, folic acid and minerals that promotes smooth and moisturized hair
Safe for color-treated, Brazilian-treated and keratin-treated hair
PLEASE NOTE: Sephora's price may appear less expensive, but they sell a smaller sized bottle

Who it's for:

All hair types looking to restore moisture to damaged locks

How to Use:

Wet hair and massage from roots to ends.
Rinse thoroughly and follow with The Kure Repair Conditioner or The Kure Intense Repair Mask

FYI:

Formerly Triple Rx Shampoo, the Kure is the same formula you love with a new name and look!

Key Ingredients:

Hydrolyzed Keratin - help to improve moisture retention while giving hair softness, shine, and bounce.
Hydrolyzed Wheat Protein - derived from whole wheat, this protein increases the hair's ability to retain moisture for revitalized, shiny hair with improved manageability
Avocado Oil - full of protein, vitamin A, D, E, B6, amino acids, folic acid and minerals that promotes smooth and moisturized hair
Sea Buckthorn- One of the most potent natural ingredients on the planet, this "superfruit" is one of the few known plant sources of the fatty-acid Omega 7 typically found in fish oil. Omega 7 promotes elasticity and provides superior hydration making it the ultimate holy grail ingredient for hair and scalp.

Full Ingredients:

Amika The Kure Repair Shampoo